Tag Archives: Sponsored Films

I Love My Radio

I’m currently curating a playlist of promotional telecommunication films for the Library of Congress. Here is a still from the animated short More Than Meets the Eye (1952) made by United Productions of America (the same company responsible for Mr. Magoo). In every domestic space someone is listening to a radio set.

Other films promoting radio sets, radio shows, and advertising airtime established the convention of presenting montages of white families enjoying domestic bliss with their radio sets. Sponsored telecommunication films 1935-1960. Continue reading

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