Tag Archives: Publicity

The “Cover Girl” Issue

Publicity for Cover Girl

Publicity for Cover Girl

Oh, cruel irony!

I’m excited to be presenting a paper this Friday in Wisconsin on Columbia Pictures Technicolor musical, Cover Girl (1944) starring Rita Hayworth, Gene Kelly, and Lee Bowman. However, I just found out that MoMA will be screening the restored version of this movie at exactly the same time. The movie will be introduced by Grover Crisp, Executive Vice President of Asset Management, Film Restoration and Digital Mastering, Sony Pictures Entertainment.

At least I’ll get back to New York in time to catch the second screening of the film on Monday, but I’m terribly disappointed to miss Crisp’s talk.

The restoration was screened this summer at the Il Cinema Ritrovato Festival in Italy and by all accounts it is magnificent. David Bordwell described it as the best DCP rendering of Technicolor that he has ever seen.

For my presentation I’ll be employing the teletypes and story conference notes to discuss the movie’s unique production history and elaborate nationwide exploitation campaign. I address the campaign further in a chapter from my dissertation.

 

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